Improve Your Email Marketing Results With a Clean B2B Data List

As the festive season approaches, imagine you are writing your Christmas cards. By accident, you use an address list from a decade ago. You’d end up sending cards to some folk who are sadly no longer around, others would have changed names, moved home, divorced, remarried and so on….The result would be a waste of money, time and effort – and various annoyed relatives and friends.

The trouble with a dirty list

Of course, you wouldn’t do that. Yet some companies behave in a similar way when undertaking their email marketing activities. The results are the same – misnamed or misdirected communications to some people; and completely missing out on others. Unlike your card-list relatives, one HR manager who leaves a company is likely to be replaced with another! Also, communications can still be sent to those who have made it quite clear they don’t want to receive them. This can result in bad publicity and much worse.

The benefits of a completely sparkling clean B2B data list

Of course, it isn’t the case of simply digging out and removing those no longer valid contacts from your e-mail list. That would be like weeding a garden and then not bothering to put new plants into the space.

The really useful e-mail contact list achieves so much more than this. It identifies the people you really should be talking to – the ones with a genuine interest in the products or services you are promoting or the offers you are making. You’d never start an actual B2B email with the words: “To whom it may concern” – yet untargeted campaigns are simply casting around blindly and hoping for some level of success.

How to create that clean e-mail B2B data list

This is where it’s useful to call in the experts. Our team have a resource of over 650,000 e-mail addresses and toil endlessly to keep it up to date. We offer deliverability guarantees of 85% and that’s truly impressive. This is because we make over 160,000 validation calls to businesses throughout the UK every single month to ensure that their records are as up-to-date as they can be. From this work, we can quickly produce the information you need through a wide range of business categories. Maybe we could do something about that Christmas card list too!?

The productive end result

When you are ready to start your email marketing campaign, or even continue with an ongoing one, you should be able to use a carefully-targeted and up-to-date B2B data list. Through this, you’ll achieve better results by contacting more people who have a reason for considering what you say, are prepared to do so, and may then react in the way you wish.

Final thought

To find out how we can help you, simply talk to one of our friendly and professional data consultants on 01254 311108. Do make sure you ask about our free data health check!

Author Douglas Adams once said of e-mail that: “It’s quicker, easier, and involves less licking”. Almost true – you still need to make sure your B2B data list has been licked into shape!