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The Consumer is King… if you can get to him
It doesn’t matter how good your product or service is. If nobody knows about it, nobody will buy it. UK Business Data can help put your company in the spotlight with a database that covers 42 million individuals in 22 million households, and regular contact with a massive 10 million consumers. If your B2C data provider’s list suddenly looks a little lean in comparison, get in touch for a quote.
We use the highly respected Experian Consumerview, which is the definitive profile of the UK population. This allows us to segment consumers based on their demographic, socio-economic and behavioural characteristics to identify consumers that will be the most receptive to your marketing campaigns.
Simply throwing offers at the entire UK population is not the way to go, however; we do not believe in ill-informed shotgun marketing. UK Business Data actively engages with those 10 million consumers with the help of closed-loop analysis techniques that help us develop, test and learn from the campaigns we have produced in the past. That helps us to help you, our client, optimise the performance of your next campaign for a better customer experience and better returns on your investment.
UK Business Data also believes in layered intelligence when it comes to its B2C data provision. We analyse all of the millions of calls, emails and SMS messages we deliver each month and can recommend the best method and time for you to make contact to increase the likelihood of a positive result from your next campaign.
We also analyse each and every campaign we assist with, leaving no stone unturned. This helps you identify strengths and weaknesses in each campaign and continually improve on your performance and ROI.
UK Business Data also generates a constant stream of fresh consumer profiles from a collection of consumer-facing websites that run competitions and offers. This not only updates the contact details, it helps us to help you by analysing new leads and finding patterns that help us target offers in the future.
We also match these B2C leads to our 3 million-strong database of B2B contacts. This can help us target company directors and management level employees, for instance. It can even help us to exclude certain prospects.
As well as all this, UK Business Data goes above and beyond the service offered by many B2C data providers by maintaining the list and ensuring its compliance with legislation. For instance if a consumer registers with the Telephone Preference Service more than 28 days previous and your company calls them, the Information Commissioner’s Office could be waiting with a large fine.
It’s a similar story with the Mail Preference Service and there are a number of suppression files that cover everything from consumers moving house to passing away. You don’t need us to tell you how well a phone call to a recently deceased family member will be received…
B2C data is one of the most valuable marketing investments your company will ever make. It pays to go to the best and make sure that potential consumers are treated as well as you treat your own customers. It pays to go to UK Business Data.
Call us today for a B2C data quote on 01254 311108, or fill in our online quote form!
